In Search terms, quality isn't just about returning relevant results, its about returning results in the form of a level of confidence your stakeholders can trust.
Providing the checks, evaluations, and safeguards that ensure your Search Operations process is transparent and accurate.
A measurable outcome - Results that meet intent, are factually correct, meet expectations.
Trust emerges when assurance and quality consistently align. Trust in your team, your actions, your results.
Without assurance, quality is unverified.
Without quality, trust can't form.